The North Face: Never Stop Exploring
BRAND POSITIONING AND ADVERTISING
The North Face is the world’s leading manufacturer of outdoor clothing and equipment. With big players like Nike ,Polo and Nautica diving into the outdoor sports mix, The North Face needed to secure their position as the authentic outdoor brand while reaching out to a new audience.
The assignment was to reposition the brand to appeal to a broader consumer base. “Never Stop Exploring” is that new positioning that speaks to both the elite athlete as well as the weekend enthusiast – an emotional approach combined with innovative, superior products.
The assignment was to reposition the brand to appeal to a broader consumer base. “Never Stop Exploring” is that new positioning that speaks to both the elite athlete as well as the weekend enthusiast – an emotional approach combined with innovative, superior products.
'Never Stop Exploring' Brand Manifesto
'Never Stop Exploring' brand manifesto video
'Fastpackers' virial video shot on location in Namibia, Africa.
Print ad from 'Never Stop Exploring' positioning launch campaign.
Print ad from the Tekware product line launch.
Billboard series for 'Never Stop Exploring' positioning launch.
